The Pursuit of Nature, a Happy Selection Natural Pursuit and Happy Selection

Pursuing nature, enjoying health and making life balanced are the trend of the consumer market in recent years. Over the years, THL Enterprises has been dedicated to the philosophy of providing consumers with a perfect life by strict selection of the world's best quality goods and shoulder the responsibility of enhancing the developing possibilities for brand distribution market in Taiwan. With the teamwork of various departments and teams, we have successfully provided consumers with happiness aesthetics through strict selection of nature.

As consumers pay more and more attention to food safety and health, they are especially in the demand for the products that can satisfy the needs of family health and a leaping growth in the sales of food or household products, THL plays a role not only limited to a distributor but also shoulders the responsibility of enhancing the development possibilities for brand distribution market in Taiwan. From the control of imported products and the distribution supply management, analysis of market and product information collation to facilitate the annual planning of marketing strategy, with the teamwork efforts of various departments and teams, the achievements are remarkable.

The subsidiary of THL Group, Peifudi, founded in 2017 has focused on the distributorship of the brands aiming at natural appeals, and the product category includes personal daily routine products, hair products, fragrant bathing product, household cleanliness, dietary supplements, etc. The company is the distributor of the brands including Franch century-old natural maintenance products Theophile Berthon, Japanese, shampoo Moist Diane, Japanese professional shampoo for men Maro, Japanese Household fragrance brand Lavons. Moreover, the range of brands we distribute covers the field of health care, and we make marketing projects to promote the health products of Taiyen, such as Type II Plus, Youqingsu, Zhijiaojun, and etc.

In recent years, products that emphasize pure natural or organic ingredients are becoming more and more popular in the market. But when the appeal of efficacy and the price are about the same as their competitors', the decisive point that makes consumers pay for the purchase is often based on the added value of the brand image. Taking personal hair product as an example, the number of brands distributed by THL Group is up to 5 or 6. How to divide the standard according to the consumer needs, communicate the value of the product, and effectively take care of consumers' health so as to make the products sustainable in the market by the popularity and reliability.

For instance, the German brand centennial brand Schwarzkopf distributed by THL agent for many years is one of the world's leading global professional salon hairdressing brands. Its "New BC Oil Miracle" essential oil hair care series, features the use of 100% natural and pure essential oil as a marketing appeal. Over so many years, Schwarzkopf's trademark, the "black head silhouette" and its brand image, "Your salon hairdressing expert", makes it a leading brand in the industry that is deeply rooted in the minds of consumers in Taiwan. No matter the retail channel or professional hair salons, the brand has a brilliant sales performance.

The Brand Director of Peifudi indicated that although the demands for the products with maintenance and hairdressing functions have been the first requirement of brand marketing, an added value that ensures a feeling of happiness when a good quality product is passed onto the hands of consumers is the actual core concept that Peifudi wants to convey.

The French centennial maintenance brand Theophile Berthon, which was introduced by Peifudi at the beginning of last year has an emphasis on pure olive oil used as the substrate, and all the products contain more than 95% of natural ingredients, and the Brand positioning and sales channel are mainly focused on cosmetics counter at the department stores. The marketing strategy has been successfully passed through the social media reporters, VIP experience, KOL (Key Opinion Leader) network celebrities' sharing and recommendations so as to make the brand win the favor and trust given by consumers.

In April this year, Japanese shampoo and hair maintenance brand for men, Maro, was introduced. The artist Wang Yang-ming was invited to the product launch press conference; and the introduction was focused on "occupied up to 13.6% market share of Japanese hair products for man, more than 10 million bottles have been sold after it was launched, and the 3D Volume Up Shampoo is the savior of thin and flat hair." Additionally, the participation of GQ Suit Walk activity held by GQ magazine with a series of media reports, exposure to themed marketing activities, and added value by the handsome male artist's recommendation have successfully integrated the integrated image of the product and created great sales performance.

Facing the rapid changes in the consumer market, especially the new generation of young consumers, the integrated experience marketing and word-of-mouth in the digital network are more essential to creating greater benefits of publicity. The Japanese Moist Diane, a well-known Japanese shampoo and hair care brand distributed by THL launched its brand-new shampoo and hair Care series in June. In addition to inviting famous artist Wu Shan-ru and Wang Xin-tian to attend the press conference, the marketing activity also grandly held a KOL network celebrities' experience meeting. The key opinion leaders in the field of beauty and maintenance were invited to share their analysis of each product's pros and cons as well as their unique tips for hair maintenance. The activity successful created a consumer community that has a high rate of interaction as well as stable loyalty.

In addition, when Peifudi promoted Taiyen Bio's dietary supplements, the experience marketing was implemented actively with details including not only the placement marketing through well-known TV shows but also the active link of brands distributed by Peifudi, such as Moist Diane, Maro, and other brands. The cross-industry alliance participating in each promotional event made the products go straight into the crowd. For example, the "Business Week" held its first Business Week Cup Golf Game at the end of June this year, and "Marie Claire" will hold the "PINK RUN" Breast Cancer Prevention and Treatment Social Welfare Marathon in October; both brand values are endowed with different connotations.

Distributing the brands with the appeal of health and developing related product are THL's important market strategy in recent years. Along with the development of Taiwan's focus on the trend of healthy dietary, THL also hopes that distributing more healthy and natural food brands, consumers can not only enjoy delicious and lovely flavors but also can eat, making the body healthy without any burden, such as Tabasco Red Pepper Sauce from the US and produced by natural process, the Italian leading brand Barilla that adopts 100% quality durum wheat as the raw material, and "Chef Nic's Noodles" are the best examples.

THL has obtained the distributorship of the US Tabasco in 2016, it is a world-renowned chili sauce brand. Over the past 150 years since it was founded, the family heritage has been through five generations and the products have been sold to more than 185 countries and regions in the globe. Tabasco is a kind of a chili pepper that carries a unique flavor. Over a hundred years, the manufacturing process has adhered to the tradition, all chili peppers must be harvested by hand, the quality control is very strict, and the fermentation method is even more complicated by preserving the ground pepper mash in the oak barrels, which are sealed with the natural mineral salt from Avery Island. After three years of fermentation, and then being mixed with natural steam-distilled vinegar for dozens of days, it achieves a complete blending and diffuse a fermented aroma, charming and fragrant.

Tabasco produced by natural manufacturing process without containing additives creates multiple layers of spicy, sour, and astringent refreshing tastes. After taking over the distributorship, THL actively started carrying out creative marketing promotion and is committed to promoting such natural product with excellence to the hands of consumers. At present, there are five types of Tabasco Red Pepper Sauce launched in Taiwan; in addition supermarket channel and online shopping platform, the resources of THL's catering channel are integrated for carrying out creative marketing promotions, including the collaboration with the Ajishi Guanhai Tea Restaurant at Tamsui Fullon Hotel and the LEBlED'OR Restaurant in the launch of creative cuisines; moreover, the co-branded Tabasco flavor potato chips with Lian-Hwa Food; also, the participation of New Taipei City large-scale seafood seasonal promotion activities.

"The ways to taste Tabasco are very creative and diverse, whether used for barbecue or being poured over ice cream and fruit, it allows food to bring out more layers of flavor. Each type of Tabasco chili sauce has its own independent cocktail recipe, such as the Bloody Mary, a cocktail blended with Tabasco. We are also actively working with the bars to launch more cocktail products and educate consumers about the ways to use it so as to increase the brand's exposure" said the brand manager Liu Jin-qing, deputy manager of the product, said Liu Li-qing.

In the future, THL will continue adopting a high degree of vision of multiple innovations and actively expand the market of healthy and natural products and related through marketing. Also, through the advance upgrading of the services provided by the original manufacturer of each brand, life aesthetics of a happy selection can be conveyed, and the value concept of a happy enterprise execution will be fulfilled.