Bring Back Good Times Advance With Times Achieve Excellence in THL
Bringing Back Former Times
From the first tasting of Gerber non-staple food after the birth of the baby; during school days, the feel of happiness when having Ricola Candy in the mouth to soothe a sore throat; before bed, the aromatic mellow taste of Ovaltine made by dear mom; the birthday gift from dear dad, a small fast running train that was powered by Energizer Batteries; the time spent with several good friends on holidays, a relaxing friendship moment with drinking a cup of Twinings... After more than a half-century, from the days when Taiwan's economy started taking off until the prosperous livelihood at present, those common memories of people's lives with THL have been the greatest force that drives growth for THL.
It has always been the mission of THL Enterprise, "making every family in Taiwan enjoy the world's best products", which provides consumers with the products they love and trust so as to enjoy healthy delicacies and create a perfect life in every household. The Group Chairman David HT Chen of THL recalled that the initial of founding THL Enterprise is the inheritance of my father Chen Hong-bin's concern and love for the land of Taiwan.
A Family-Owned Trading Company Has Achieved 100-Year-Old Business
The predecessor of THL Enterprise is Zhongxing Food founded by Chen Hong-bin in 1949. In fact, before the government relocated to Taiwan, Chen Hong-bin whose family in Sha County, Fujian was a well-known import-export trader that ran a large pulp factory and had trade deals with Taiwan, Japan and other countries in the business ranging from importing the fine porcelain from Japan and the sucrose from Taiwan, as well as exporting the sequoia wood from Fujian to Taiwan, and etc.
In 1949, after the government relocated to Taiwan, the company established a branch office in Hong Kong to pass the traditional Chinese medicine to Taiwan in the view of Chinese medicine environment in Taiwan had medicinal plant materials in scarce supply; afterward, the company became the first leading importers of medicinal plant materials in Dihua Street. Moreover, Zhongxing Food imported and distributed products including Brands Essence of Chicken Drink and Bovril Beef Extract, as well as well-known brands of cereal, butter, and milk powder; furthermore, the company created and own their milk powder brand. In addition, Fruit Marketing Cooperative was established to export Taiwan's citrus, oranges, and other fruits to Hong Kong, Singapore, and other Southeast Asian countries. Its superb trade capacity became Taiwan's important foundation stone during the era of the economic great leap forward. David HT Chen recalled his father Chen Hong-bin's entrepreneurial spirit and said, "During my childhood, I have followed and learned lessons from my father; ever since I started working, a lot of his mindsets have influenced me a lot. The best reminder my father gave me 'When a bird in a tree lost a feather, you need to find out what happened to the bird!' Is it affected by the weather? Or, natural molt? Or, is the bird sick?" Being careful, diligent and attentive, as well as having the keen observation skills and insight in truth and cause and effect are the company's greatest assets he inherited from his father in the business management.
Sustainable Inheritance of the Outstanding Spirit of Enterprise
The humanistic spirit that the father left his son as an inheritance is hidden in the birth of the name THL. David HT Chen said: "In 1974, the year of the tiger, my father saw a couplet that contained the words of our names, both my father's and my name, it says " Hunian Hsin Lin Ying Xinyue (meaning: The year of the tiger joyfully celebrates the new month with celebration); Hongnian Tian Qi Hui Zaochun (meaning: "Prosperous new year paints a scene of early spring"); so, the company is named after the words in the couplet, Hsin Lin, which means a joyful celebration." From the first generation of Zhongxing Food until THL Enterprise of the second generation at present that continue the joint hard work for fulfilling the philosophy of excellence in business management; afterward, in response to consumer pulse in the digital era, President Terence Chen who is the third generation of the family built up "Hsin Hsin Galaxy (HHG)", the first distributor only focuses on online sales channel, which has created brilliant and doubled-up sales performance that is also highly praised by David HT Chen. "In terms of commercial activities, it's essential to keep pace with the times and constantly create innovation!" David HT Chen recalled the first mobile phone, which weighed more than 10 kg and was carried by his driver wherever he went, while today's mobile phones have been downsized to make the users hold the world in the palm of the hand. "The world is changing so fast that we all have to speed up the footsteps and keep up with the changes. Also, product marketing thinking needs constant changes for updates! ", an ardent reminder that he often uses to encourage employees. The classical old building, which was the former location address of Zhongxing Food, No.14, Yi 1st Road, Keelung, was a landmark in the Keelung area in the past; it has transformed into a culture and creative cafe featuring taste of times; concurrently, THL that is trusted by consumers and foreign brands has become a leading enterprise with excellent success. All stages of THL have the outstanding performances that are advancing with the times. Walking through the legend of the glorious years in the history, THL Enterprise will continue creating more wonders, the best companion of us all!