Trend
2021.09
From Crisis to Strength THL Keeps the FMCG Industry Moving Amid the COVID Pandemic
Taiwan’s consumer market was jolted in May of this year by a COVID-19 outbreak, with the government soon raising alert levels. However, this crisis also created a turning point. The THL Group, Taiwan’s largest distributor of consumer goods, responded quickly to these unprecedented challenges. THL marshalled all of its assets, including its talented teams and strong capabilities in logistics, distribution, operations and marketing. The company acted quickly to solve problems. In this way, THL was able to transition from crisis, and learn from experience to become an even stronger company.