Building Partnerships on Fairness+Friendship

Partnerships built on fairness and friendship have always been a core value and source of corporate pride at THL. These relationships have been key to the company's rise as Taiwan's leading fastmoving consumer goods (FMCG) market and now they are also paving the way for new advances into the US market.

At the heart of THL's corporate values are the partnerships it has formed with brand principals and team members on the bedrock of friendship and fairness. Fairness supports our cooperation with partner brand principals and has made possible the long-term, trustbased relationships on which friendships grow.

These same principles are embodied in each team and evident in a company-wide culture of fairness. Building trust-based relationships and friendships start with our people and have powered THL to the top of Taiwan's FMCG agency market.

For more than 60 years, THL has been deeply cultivating the Taiwan market. The company worked closely with the S.Pellegrino to increase Taiwan sales of the sparkling mineral water brand. This partnership involved co-hosting the Young Chef Competition to further fortify the high-end sparkling water brand's position in the Taiwan market. These successes have all been built on fairness and friendship.

For more than 60 years, THL has never compromised on its core values of trust and fairness, both with brand principals partners and its own team. Through long-term cooperation, the company has optimized the model of a "Mutually Beneficial Partnership" Partnerships 16

Over the past 20 years, THL and Associated British Foods (ABF) have worked closely together to achieve remarkable results for ABF brands Ovaltine and Twinings Tea. Starting out as the agent for the Ovaltine brand, THL later became a trademark partner of ABF. Over the past 12 years, Ovaltine's sales in Taiwan have surged 12-fold, while annual sales of Twinings Tea have grown up and also has very fast results. THL has also partnered with ABF to jointly develop Costco, FamilyMart, and other product channels.