2017.06
Interviewing partners on THL's trust_Lee Kum Kee、Yunnan
Baiyao、Henkel Beauty Care
Lee Kum Kee's three business cores are: Value, Pragmatic
and Integrity. Above all, integrity is the most
important. We are in the food business, quality must be
the best, and we must treat consumers with honesty and
responsibility. About integrity, it is more apparent
when we cooperate with THL. Beside the China and Hong
Kong market, Lee Kum Kee operate in almost all other
markets thru distributors, and we will provide a fund
for our partner to operate in the market for A&P. Lee
Kum Kee chooses to cooperate with THL because the
information THL provides is transparent. Every expense
that we provide, including how the fund is used, how it
was documented afterward, or even consumers analytic on
purchasing products at the sales end, etc.. All sales
information are listed very clearly, making us feel at
ease and trustworthy. What I am impressed about the THL
team is, they represent any product with full
enthusiasm, like it’s their own brand, full of passion
and energy.
