THL Collaborates with Jetton to Establish a Dairy Product Factory
American Dairy Protein Supply (ADPS) is a joint venture between THL and Jetton Biochemistry Co Ltd. This dairy product factory is the first overseas venture by THL and has been established in the USA. THL, already a well known provider of fast-moving consumer products, is now focusing on the production end. THL not only shortens the supply chain but is now producing custom made products according to the needs of the channels.
The most effective integrated marketing, THL Week demonstrates outstanding execution.
THL Week is a physical channel created by THL Team; it's an integration of the best-selected brands and products from different countries and introduces promotional activities with highlighted themes so as to provide consumers with fast and convenient options for easier purchase. The professional effects demonstrated in the event were created by the outstanding execution of THL Team of the Integrated Marketing. The modern sales model has been transformed from a single approach into a themed promotion that is the composite of integrated consumer experience. The idea of planning the THL Week is to provide a fast and effective solution to the market channel, through THL's assistance in the integration of the resources of each brand as well as the professional and strong marketing execution, the products of different categories and brands will be processed by the most cost-effective integrated marketing; with the strengthened close relationship among channel/consumer/original manufacturer (brand), THL's outstanding execution will be fully presented.
FamilyMart convenience store Let's Café created great sales of 2 million cups of freshly blended hot Twinings.茶
After the collaboration with the British Royal Twinings Tea in early 2018 FamilyMart convenience store Let's Café takes the mocktail which is the current British fashion as the concept and has launched a high-texture freshly blended fruit tea series that created a sale of more than 2 million cups. By taking the advantage of the positive word-of-mouth, the limited winter blended drinks, "Earl Grey Milk Tea" and "Four Red Fruits Milk Tea", were launched in November. They are based on Royal Twinings Earl Grey tea and Four Red Fruit Tea; after a rigorous flavor test by Twinings Tea consultants, adding warm milk to the tea so as to make perfect blending of rich and mellow tea fragrance and aroma. And starting from November 20, the tea drinks will be released in 3,300 stores in Taiwan.
Tabasco® and Lian-Hua Food Cadina have jointly launched the co-branded natural potato chips
After THL Team spent at least half a year communicating with the US McILhenny Company, TABASCO® and Taiwan Lian-Hua Food's Cadina has jointly the co- branded potato chips; and it will be sold through Costco Taiwan nationwide from September 2018. The initial aspect of the cooperation is to match TABASCO® Red Pepper Sauce with Lian-Hua Food's classic snack product, Pea Cracker; however, after the test done by the researchers of Lian-Hwa Food, TABASCO® chili powder can match with Cadina for creating a delicious new taste that makes people surprised and joyful; so, the product is launched straight away!
TABASCO® x Taipei W Hotel 150th Anniversary Spicy Flash Dining Car Activities
TABASCO® Red Pepper Sauce founded in 1868 celebrated its 150th anniversary in 2018, Tabasco® held the Dining Car Festivities in the world's major cities, including New York, London, and Shanghai; eventually, the dining car came to Taipei W Hotel and was open from December 21, 2018 until January 13, 2019 to make the hot and warm TABASCO® accompany the people in Taiwan to spend a happy and delicious Christmas and New year celebration.
Ovaltine Swiss Vintage Dining Car Tour
Ovaltine, a century-old classic brand from Switzerland held the "Ovaltine Swiss Vintage Dining Car Tour" starting from December 1 for consecutive 2 weekends (December 1 & 2 and December 8 & 9) at Taipei Breeze Center Song Gao and New Taipei Banqiao Eastern Maga City respectively. A vintage dining car in rich Swiss flair was painted by Yan Zhen-fa in person, who is the internationally renowned national Treasure Master. He paid an exclusive visit to Taipei for the creation, which took 120 hours for completion. The hand-drawn Jungfrau, a landmark of Switzerland and the Swiss National dog Saint Bernard coupled with on the winter scene in Swiss on the background to fully present the Swiss style in the 1920s and make people experience the classic delicious taste from Switzerland.
2018 Kaohsiung Food Show
The 2nd joint display of brands distributed by THL Catering Business Group was held by participating the largest food exhibition in southern Taiwan, and it made a splash.An exciting event that lasted for four-day arranged plenty of activities for people's taste, chef's cooking show, bartender show, etc., that attracted a large group of people to gather for experiencing the trade fair. This year, the event particularly aimed at introducing the major new product brands for the catering channel by the design and development of new dishes and blended drinks; meanwhile, the chefs of renowned hotels in southern Taiwan and important clients of the catering channel were invited to join the fair that makes professional dealers and end consumers get closer to the brand in the promotion of products as well as get deeper understanding about THL Catering. Next year, the Catering Business Group is expected to hold a food fair event on a larger scale and plan to participate in Food Taipei 2019. Please look forward to our updates!
Taiyen Ocean Alkaline Ion Water Unmasking the Secret, from Production Process to Channel Marketing
Founded as a salt maker, Taiyen Biotech is creating products for a more natural and healthy life with a drive for purity and focus on innovation. The company's Ocean Alkaline Ion Water, a THL-represented brand, has long held the crown as Taiwan's top functional water brand, creating a national treasure that is the pride of Taiwan.
THL Running Strong at 46
THL Group celebrates its 46th birthday this year with an enduring youthful energy and spirit as it rises to new peaks. Amidst formidable headwinds, the group has continued to forge ahead in 2020, growing its brand portfolio, recruiting new blood, and inspiring a sportsman-like entrepreneurial spirit of tireless diligence.
Pioneering the Way to Differentiated Services
In December 2019, Global Views Monthly announced the results of its Service Force Evaluation. For the eleventh-year running, FamilyMart took the crown, attesting to the convenience store chain's commitment to continual improvement of its front-line service force and sensitivity to consumer needs. FamilyMart has also been restructuring its fresh food operations and introducing digital technology to lead the industry in differentiating services.
FAIRNESS, HONESTY,INTEGRITY, UNITY, AND INNOVATION
Fairness is one of the core philosophy of THL .Based on the interrelations : brand partner, retail partners, team members , it fulfills the ideal of fairness substantially. Fairness & transparency create win-win-win outcomes.
Building Excellence on Three Core Competencies
As Taiwan's largest and most international distributor, Taiwan Hsin Lin Enterprise Co., Ltd. (THL) takes an approach to business that is both simple and yet not so simple. In addition to building momentum for currently represented brands, the company has powered a number of new products to stunning sales growth in recent years by honing its three core competencies of Marketing, Trade Marketing, and Sales Execution.
Prosperity Through Friendship
Friendship is one of the most treasured values of THL.The company achieves outstanding synergy effects and core competitiveness through employee stock ownership, social concern, and excellent relationships with suppliers and partners.Exceptional results are achieved through perfect timing, mutual friendship, and strong cohesion.
The Pursuit of Nature, a Happy Selection Natural Pursuit and Happy Selection
Pursuing nature, enjoying health and making life balanced are the trend of the consumer market in recent years. Over the years, THL Enterprises has been dedicated to the philosophy of providing consumers with a perfect life by strict selection of the world's best quality goods and shoulder the responsibility of enhancing the developing possibilities for brand distribution market in Taiwan. With the teamwork of various departments and teams, we have successfully provided consumers with happiness aesthetics through strict selection of nature.
Channel Expert to Own Brand Development
Maximo built its success in China through precision market positioning as a channel expert, attracting a host of well-known brands on the way. Today, the company is developing in the own-brand sector while also powering ahead as a brand agent. Combining the two roles have proven that "one plus one can be greater than two" as the company racks up market gains.
THL Wins Online Agent Deal with New Balance
Since its launch in 2014, HH Galaxy has progressively adapted its logistics platform to better serve partners in the evolving e-commerce market. Building on its extensive experience in the fast-moving consumer goods (FMCG) market, the company is adding high-street products to its online distribution offering through a partnership with popular athletic wear brand New Balance.
HH Galaxy Teams up with Rakuten
In the past six years since its 2014 debut, HH Galaxy has evolved with the changing e-commerce market. It has progressively adjusted its logistics framework to better serve partners. And in 2019, the company drew on its deep-rooted logistics capacity to seal a partnership with Japan's Rakuten.
Building Partnerships on Fairness+Friendship
Partnerships built on fairness and friendship have always been a core value and source of corporate pride at THL. These relationships have been key to the company's rise as Taiwan's leading fastmoving consumer goods (FMCG) market and now they are also paving the way for new advances into the US market.
Hsin Hsin Galaxy Performancebased Advertising
It has been 5 years since the establishment of Hsin Hsin Galaxy. In these 5 years, the competition of online advertisement has become more severe. In the red sea of advertising market, Hsin Hsin Galaxy has created unique advantages. It tells the customers how much the sales performance is earned from the input of advertising cost.
High Efficiency and Synergies
THL represents over 60 brands in industries ranging from food and beverages, confections, and powdered drinks to daily necessities, professional salon supplies, and nearly every other daily life need. It is also expanding and deepening its brand representation, drawing on a highly efficient management team and streamlined supply chain processes to create win-win results for producers, channels, and agents alike.
HH Galaxy Reorganizes for Rapid Growth
Traditional companies typically divide business and marketing operations into separate departments.This organizational model, however, is less than ideal for e-commerce operations, both functionally and from a management perspective. In January 2017, HH Galaxy boldly reorganized its business and marketing teams. The change began showing impressive results in 2018 and the company sees unlimited revenue growth potential ahead in 2019.
Eying Opportunities in Southeast Asia, THL Enters the Philippine and Vietnam
Southeast Asia is emerging as an important engine of future global economic growth, one with high-potential retail markets driven by booming economies. THL is ambitiously positioning to tap the huge business opportunities in this region. The company understands that success is built on hard work, but already it is making headway in the Philippines and Vietnam.
Leading E-Commerce to Stand out From The Competition
It has been 4 years since the establishment of HHG in 2014. This period has just seen a dramatic change in e-commerce and online marketing. In response to a competitive market, HHG has a good hold of every top channel. At the same time, it does not slack off to develop emerging medium-small online channel, insisting on the business of releasing customers' advertisement. As a result, in this competition, HHG sees a boom in the number of clients and business performance.
The Expansion of THL in China
THL tops the Taiwan market for FMCG (fast moving consumer goods) on a business scale. However, being the best has never stopped the group from pushing to the limit, and the China Operations Department now plans to expand its business landscape.
HHG Decodes Big Data and Sets New Trend for Online Retail
Boasting strength in decoding big data behind consumer behaviors as well as its initiative of precise marketing, HHG has doubled its turnover and stood up to the fierce competition of e-commerce age.
Building a Better Life with Fairness and Trust
With “fairness and trust”,THL successfully links trust in brand principles with the preference of consumers.Through continuing improvements, we make THL an excellent enterprise.
1 STOP Solution to Win eCommerce World.
E-commerce is a fast-growing domain that presents great challenges and opportunities for distributors and brands. General manager Vince Huang brings to Hsin Hsin Galaxy (HHG) an extensive background in e-commerce needed to fully take advantage of this trend.
A Trusted Antibacterial Brand Shines in the Post-pandemic Era
Savlon is among the world's best-known brands of antibacterial washing products. In Taiwan, the UK brand has a more than 40-year history and has grown to become the leading name in antibacterial products. In 2015, Mary & Majestic and THL Group jointly acquired operating rights for Savlon. Since then, they have further burnished the reputation of Taiwan's top antibacterial brand with a Made in Taiwan (MIT) quality advantage.
Chairman Dishes up Philosophy
A Recipe from The Heart
THL turns 46 this year. For nearly half a century, Chairman HT David Chen has tirelessly led his company forward. Today, he invites us to THL's Food Service Kitchen, where he puts aside the gravitas of chairman and dons a chef uniform. As Chef David, he shares a secret family recipe made with high-quality spices from THL-represented food brand McCormick, along with his thoughts on running a successful business.
Taiwan and Idaho : Closer than Imagined
Brad Little always seems to have a friendly smile that erases any sense of distance one might feel talking with the governor of Idaho. He walks over says directly, "We can be friends!" On October 21 last year, Governor Little met with ROC President Tsai Ing-wen at the Office of the President. The next morning, he visited THL's corporate office in Xinyi District in his dedication to promote agricultural development in his state.
Partnering for Success
Associated British Foods plc Taiwan (ABF Taiwan) has successfully cultivated a strong market presence in Taiwan over the years. THL has long represented the company's well-known brands Ovaltine and Twinings in Taiwan, and together the two sides have garnered many results and successes. ABF Taiwan and Hong Kong Regional General Manager Vicky Chang shares her insights on the strengths and achievements of this partnership in an exclusive interview for this issue.
Quality Products That Promote Creativity
THL is an agent of diverse brands, each brand with a portfolio of quality products. With its steady growth and years of collaboration with Regent Taipei, THL has steadily became a reliable partner. From things such as sparkling water, tea, and seasoning on the dining table, to lard, spices, and condiments inside the kitchen, these products are all procured for the Regent Taipei by THL, the sole agent of these products.
Crossover Cooperation – Bring the Best into Taiwan
For a long time, the Regent Taipei has enjoyed critical acclaim among five-star hotels. As a leading hotel,it is the first choice for international superstars and celebrities who visit Taiwan such as the king of pop Michael Jackson, international superstar Mariah Carey, Hollywood golden age icon Sophia Loren, the famous angelic voice Sara Brightman, just to name a few. This popular, top-ranked hotel is often the first on the mind when Taipei and Taiwan visitors think of luxury hotel.
Partner Perspectives - Amy Kao, Country Manager Indofood CBP Sukses Makmur Tbk
ndofood is Indonesia's largest food company and owner of the Indomie brand. Launched in 1970, Indomie has commanded up to 90% of Indonesia's instant noodle market, earning it a reputation as the country's "national noodle." Indomie is also the world's "best-selling instant noodles," with annual sales of 17 billion packs in 120 countries worldwide.
Sweet Fruit of Success
At noon of midsummer in Yangmingshan, it was breezy and not particularly hot. When President David HT Chen arrived at a house located at the mountainside, he changed into casual shoes, wore his hat and farming gloves, picked up a clipper, and just walked to the mountain stairs behind the house. We followed him and climbed up, passing by an old osmanthus tree, a camellia tree, and a huge cherry tree. Finally, we saw a vegetable farm.
Nic’s Flavor of Happiness
The business opportunities in Taiwan's instant noodles market has reached over 10 billions of dollars every year and the rise of instant mixed noodles in the recent year has become the prime area of competition. At the end of March 2018, “Chef Nic' Noodles,” invented by Hong Kong actor Nicholas Tse through one year of research and development, suddenly emerged and became the most outstanding dark horse in the market. In the pursuit of health and no food additives, “Chef Nic' Noodles” first began being sold at all HOLA stores around Taiwan. A total of one thousand supplies were sold out immediately like hot cakes!
Richard Chang, Senior Vice President Asia, Costco.
THL has been cooperating with Costco for more than 15 years. As the leading FMCG (Fast Moving Consumer Goods) vendor in Taiwan, THL not only identifies with Costco's business concepts, but also provides services beyond Costco's expectations.
Interviewing partners on THL's trust_Lee Kum Kee、Yunnan Baiyao、Henkel Beauty Care
Lee Kum Kee's three business cores are: Value, Pragmatic and Integrity. Above all, integrity is the most important. We are in the food business, quality must be the best, and we must treat consumers with honesty and responsibility. About integrity, it is more apparent when we cooperate with THL. Beside the China and Hong Kong market, Lee Kum Kee operate in almost all other markets thru distributors, and we will provide a fund for our partner to operate in the market for A&P. Lee Kum Kee chooses to cooperate with THL because the information THL provides is transparent. Every expense that we provide, including how the fund is used, how it was documented afterward, or even consumers analytic on purchasing products at the sales end, etc.. All sales information are listed very clearly, making us feel at ease and trustworthy. What I am impressed about the THL team is, they represent any product with full enthusiasm, like it’s their own brand, full of passion and energy.