Taiyen Ocean Alkaline Ion Water Unmasking the Secret, from Production Process to Channel Marketing

Founded as a salt maker, Taiyen Biotech is creating products for a more natural and healthy life with a drive for purity and focus on innovation. The company's Ocean Alkaline Ion Water, a THL-represented brand, has long held the crown as Taiwan's top functional water brand, creating a national treasure that is the pride of Taiwan.

Drinking water is a fiercely competitive market in Taiwan as a growing number of alkaline ion water products vie for consumer attention.Few people realize, though, that the healthy water craze began at 68-year-old Taiyen Biotech. Until 2001, Taiyen focused on salt production. That year, amidst Taiwan's growing water shortage, the company set sights on building a beverage plant at its salt factory in Tongxiao. The company developed electrolyzed water and introduced Taiwan's first brand of alkaline ion water, a product that continues to sell well today.

Few people realize, though, that the healthy water craze began at 68-year-old Taiyen Biotech. Until 2001, Taiyen focused on salt production. That year, amidst Taiwan's growing water shortage, the company set sights on building a beverage plant at its salt factory in Tongxiao. The company developed electrolyzed water and introduced Taiwan's first brand of alkaline ion water, a product that continues to sell well today.

Every bottle of Taiyen Ocean Alkaline Ion Water starts from the deepest source of pure sea water in the Taiwan Strait. The journey of sea water to Taiyen's Tongxiao plant is the first step in the patented high-tech process behind the brand.

A good source of water is the key condition for healthy water. The diversion pipe feeding sea water to the Tongxiao plant is now in its third iteration. The 1.2-meter diameter pipe draws the cleanest sea water from 12 meters below sea level patch from the 1.6 kilometers offshore using vacuum and siphon forces.

Taiyen's water purification process is a fully automated system based on ion exchange membrane electrodialysis filtering technology and "triple-effect evaporation and condensation" water boiling. This method is unique in Taiwan and similar to processes used in Japan and South Korea. The water is evaporated at high temperature and UV sterilized to ensure health and safety(ROC invention patent No. I308061) . The small-molecular cluster water keeps the mineral content proportionally close to the body's constitution, making them easier to absorb and helping to maintain the body's internal environment. The water is also entirely made in Taiwan: from raw materials to finished product.

Taiyen's exclusive triple-effect evaporation process turns sea water into drinking water through evaporative condensation. The process gives the water a boiled taste that is familiar to Taiwanese people. It also adds an inimitable sweetness that has made the brand popular with consumers over the years.

Making potable water by evaporation and condensation is an expensive process that is beyond the reach of most packaged water makers. Taiyen overcomes this hurdle with its exclusive patented technology and core expertise in the salt making process. Water is a byproduct of this process and helps the company to maximize the efficiency of its production lines. However, since the water is sourced from the salt-making process, output is limited, making Taiyen Ocean Alkaline Ion Water especially precious.

Twist off the blue-green cap on the diamond patterned square bottle of Taiyen Ocean Alkaline Ion Water, and with the first sip you can feel the deliciously sweet water invigorate every cell in your body. This exceptional quality has earned the brand awards from Monde Selection, International Taste Institute (ITQI), and Guangzhou International Water Tasting Competition, first place in Common Health Magazine's "Readers Choice for Trusted Brands," the Golden Torch Award's "Top Ten Products of the Year," awards from Reader's Digest, and other domestic and international awards. It is also the official water at many major sporting events and Taiwan's leading brand of packaged water.

Sandy Lin says that Taiyen Ocean Alkaline Ion Water has high consumer loyalty. Her company therefore stepped up promotions of subscription sales of Taiyen water through e-commerce channels. With this service, consumers receive regular shipments of the bottled water by the box.

Taiyen has set a new benchmark for Taiwan's drinking water market with its unbeatable quality. THL has leveraged its professional and comprehensive marketing reach to promote the high quality water brand to consumers for a better and healthier life. Sandy Lin, director of TICO, says that Taiyen is a highly trustworthy brand with exceptionally high standards of product quality from top to bottom. It is also deeply committed to a brand spirit based on a "new doctrine of total health," as well as a mission to create a natural and pure healthy life for consumers.

THL signed on as the sales agent for Taiyen Ocean Alkaline Ion Water at the end of 2016. In this role, it has focused in three major directions: launching Taiyen Biotech's sales website and deploying the brand through major e-commerce platforms, channel end marketing, and deepening and expanding the youth consumer segment. Sandy Lin says that the bottled water brand has high consumer loyalty. Her company therefore recently stepped up promotions of subscription sales of Taiyen water through e-commerce channels. With this service, consumers receive regular shipments of the bottled water by the box. This delivery approach has cultivated major consumer groups and boosted sales to account for 40% of all sales through the company's website, she says.

Taiyen Ocean Alkaline Ion Water has also been the official bottled water of the Dajia Matsu Pilgrimage event for seven years running. Although the event was canceled this year due to the epidemic, THL arranged a special release of soft Dajia Mazu prayer bottles for use during the Matsu prayer ceremonies. The bottles were sold through Carrefour and other channels in a limited release of one million bottles that sold out within two months of their March debut. In the future, THL will use its expert marketing abilities and extensive channel capacity to ensure the brand continues to shine.