品牌故事/Brand Story

THL Running Strong at 46

THL Group celebrates its 46th birthday this year with an enduring youthful energy and spirit as it rises to new peaks. Amidst formidable headwinds, the group has continued to forge ahead in 2020, growing its brand portfolio, recruiting new blood, and inspiring a sportsman-like entrepreneurial spirit of tireless diligence.

Reducing international risk and delivering outstanding results through synergies and diversification

Fairness, excellence, and friendship have always been core values at THL. They form the bedrock of our drive to create a triple-win service platform for the company, employees, and consumers. They also undergird our mission as a brand agent to sell every product, everywhere.

For consumers, THL delivers the best products with maximum efficiency and at the best price. We also constantly work to increase employee benefits and build company cohesion in our team. Accomplishing these missions is the key to creating long-term value for the company.

For years, THL Group has been diversifying channels to create more opportunities for consumers to connect with the brands we represent. THL is also reducing the risk of international uncertainty through brand planning and by bringing together a broad spectrum of quality products from across the globe. These efforts and achievements, supported by THL's outstanding synergies built over the past 46 years, have helped to power the company through a difficult year to achieve dazzling results.

An outstanding and passionate team committed to innovation

Employees are one of the most important assets of THL. We constantly invigorate our team with new blood, and inspire excellence through a profit-sharing and bonus system that shares the fruits of our growth with our best people. To further build company loyalty among its outstanding employees, THL has made 20 to 30 senior executives stakeholders in company entrepreneurship. The more they give, the more they get. This system creates value for both individuals and the company.

THL is also driven by a passion for brands. The group always seeks to expand its portfolio of represented brands, as well as infusing new thinking and creativity in its operations. Our people are constantly coming up with innovative ideas and are eager to share and discuss this passion with others. They frequently brainstorm and combine expertise with brand holders and channel partners to discover synergies, with eye-catching results.

Branching out to create new paradigms and value

On the road ahead, THL Group will continue not only to deepen brand value and diversify channels, but also to create new businesses and encourage outstanding employees to become shareholders in these related enterprises.

THL has established more than 30 new companies to date. These companies provide partners with more value and services, with businesses spanning from brand representation and channel marketing to e-commerce and branches in China, the US, and the Philippines. The outstanding performance of these operations is adding new growth momentum to the parent group. Today, THL's achievements go well beyond the value of its agent role. In the next 46 years ahead, the company will continue to build on this momentum in the spirit of excellence, fairness and friendship.