High Efficiency and Synergies
THL represents over 60 brands in industries ranging from food and beverages, confections, and powdered drinks to daily necessities, professional salon supplies, and nearly every other daily life need. It is also expanding and deepening its brand representation, drawing on a highly efficient management team and streamlined supply chain processes to create win-win results for producers, channels, and agents alike.
In the seven decades since entering the agency market in 1949, Taiwan Hsin Lin Enterprise Co., Ltd. (THL) has steadily increased revenue and profits. The company posted more than 20% growth in each of the past five years alone. It has also broadened and deepened its product line to encompass more than 60 brands, making it Taiwan's largest professional agency with extensive international reach.
Product diversity positions THL to provide one-stop service for a full range of needed channel end products and simplify channel operations. In the food and beverage segment, for example, water, tea, alcohol, sauces, and related items previously needed to be ordered from different agencies with multiple purchase orders that affected procurement and stocking efficiency. THL has resolved this problem with one-stop service and single-trip logistics meeting channel needs at lower labor and material costs and enhanced synergies.
THL enjoys a formidable advantage through broad product coverage, representing more than a hundred high-quality items under 60-plus internationally renowned brands. The company will continue to deepen and expand its product line to provide one-stop services and consolidate its position as the best retail channel partner for the food and beverage industry.
Supply chain optimization is an ongoing mission at THL. The company is strives relentlessly to keep ahead of the times and lead the industry through constant improvement. One such improvement has been to replace the old supply chain model of moving products from the factory first to agent warehouse and then to channel warehouse, with direct factory shipments to the channel warehouse. This innovation has enabled THL to reduce costs, improve efficiency, and protect the environment through greater energy efficiency.
Efficiency is not easy to achieve. THL's success in this regard has hinged on its success in developing a sufficiently large logistics system, continuously optimizing IT systems, and constantly bringing better ideas and technological improvements to its operations. These efficiencies enable the company to realize its mission of reducing costs to customers so consumers can enjoy the highest quality products at the best price.
As Taiwan's leading agent for fast-moving consumer goods (FMCG), THL pays attention to the finer details. The company regularly sends personnel to visit channels and build on the one-stop service spirit of its supply chain. THL also conducts careful and timely reviews of products it represents and seeks to understand channel end requirements to respond and improve in real-time and constantly improve.
THL also seeks to strengthen the consumer image of represented brands by holding "THL Week" with retail channel partners. This event provides joint exposure for star and leading products through direct mailings and ad pages. The campaign horizontally links the influence of multiple brands, longitudinally strengthens sales of individual products, and fosters a good brand image among consumers to support channel end sales.
THL has also developed a broad-based retail channel network encompassing stores, e-commerce, restaurants, beauty salons, and vending machines, providing consumers ubiquitous exposure to THL-represented products and building a strong brand impression. For producers, THL's multi-channel edge can drive sales momentum and create a triple win outcome for producers, THL, and consumers.
THL carefully selects the brands it represents to provide the very best products for consumers. The company also seeks to do more than just provide consumers a price close to the original factory price. It works exclusively with products unique to domestic businesses and the public. It also carefully considers the compatibility of different products to ensure that items in its sales channel are complementary, further stimulating channel end interest in joint marketing to boost performance.
THL has long been a leader in the agency industry. The company brands covering a range of fast-moving consumer goods meeting almost every daily life need. Through its subsidiaries, the company has steadily branched out with operations to mainland China and increasingly refined brands.
All of the businesses under THL continue to share the same distribution and logistics teams, IT systems, accounting and financial operations, marketing, legal, general affairs, and other corporate resources. Vertical and horizontal alliances enable the company to achieve maximum efficiency and work closely with producers and channels to provide the most meticulous and timely service.
Going forward, THL will continue to grow as the Taiwan agent for factories around the world. The company will also continue to provide a level of service surpassing producer expectations in its commitment to providing the best, most efficient, and most comprehensive agency platform.