Building a Better Life with Fairness and Trust

With “fairness and trust”,THL successfully links trust in brand principles with the preference of consumers.Through continuing improvements, we make THL an excellent enterprise.

By continuously introducing products from excellent international brands to Taiwan over time, THL became not only the largest but also the most trusted importer. Under the leadership of President David HT Chen, THL successfully creates win-win situations among original manufacturers, consumers, and THL upon the business philosophy: Only the Best for Consumers.

Fairness is the basis of trust. By treating employees, customers, and Brand Partners, President Chen naturally directs business operations to excellence by continuously building mutual trust and assistance among all parties.

In a highly competitive market, fairness and trust is what enables THL to win trust and cooperation from various world-leading manufacturers. Transparency, THL's core value, is what allowed THL to achieve impartiality. According to President Chen, “Besides being a trading company, THL is a brand agent,” and only strengthening the company's supply chain efficiency and making information transparent enabled THL to establish its core competitive strengths both internally and externally.

To our partner, THL provides information regarding the selling price and pricing strategy of products, estimated profit, and logistics cost. With its principle of fairness and transparency, THL has created much positive word of mouth in the market.

As the second largest US retailer, Costco has swept across the world with its membership wholesale operation model and has successfully found a leadership position in the Asian market. While information transparency to consumers and suppliers is the common belief of both Costco and THL, this enabled THL to quickly capture the needs of Costco members and thereby offer the best products and values

In addition to being transparent to consumers and original manufacturers, THL hides nothing from employees. Instead, 80% of the management are company's shareholders where finance information are transparent and shared. By feeling trust from the management and the being a part of the corporate community, employees strike success and create value for the company.

Through enthusiasm, organizational commitment, and full acknowledgement of the company's direction and strategies, team members provide customers with effective and efficient services beyond their expectation with accurate marketing strategies and passion.

Self-breakthrough is a never-ending endeavor. Upholding the original intent “best of the best”, President Chen hopes to turn Hsin Lin into the most efficient distributor. To achieve this end, lowering cost by optimizing logistics and enhancing operational efficiency is the only way to give consumers the best price. Then, creating brand value enables consumers to pay more to purchase products and services with higher quality.

Next, Hsin Lin needs to accomplish two tasks: reducing product price through supply chain optimization and creating market value by branding and customer relationship management (CRM). By prioritizing CRM and branding, we provide more and better options and thereby promote social progress at the same time.