Interviewing partners on THL's trust
Lee Kum Kee、Yunnan Baiyao、Henkel Beauty Care

Lee Kum Kee's three business cores are: Value, Pragmatic and Integrity. Above all, integrity is the most important. We are in the food business, quality must be the best, and we must treat consumers with honesty and responsibility. About integrity, it is more apparent when we cooperate with THL. Beside the China and Hong Kong market, Lee Kum Kee operate in almost all other markets thru distributors, and we will provide a fund for our partner to operate in the market for A&P. Lee Kum Kee chooses to cooperate with THL because the information THL provides is transparent. Every expense that we provide, including how the fund is used, how it was documented afterward, or even consumers analytic on purchasing products at the sales end, etc.. All sales information are listed very clearly, making us feel at ease and trustworthy. What I am impressed about the THL team is, they represent any product with full enthusiasm, like it’s their own brand, full of passion and energy.

Since its invention over 100 years ago in 1902, today Yunnan Baiyao has been transformed into a healthy product. The slogan is "Baiyao, Big health." The concept is to incorporate this traditional Chinese herbal ingredient into modern lifestyle. The transformation also making its market CAP grown from 29 million USD in 1999, to today's 4.35 billion USD. The most important part of this transformation, is through a fully integrated sales platform and value chain. It has been the fourth year since THL started to represent us in 2014, and Yunnan Baiyao sales in Taiwan is still growing continuously. In the process of cooperation, the Planning and Branding manager participate well in every weekly routine meeting. And on the monthly meeting, vice president level management will participate, and actively review the marketing and performance. The THL team is very trustworthy. And I am most impressed with the General Manager David HT Chen love of our brand, it is beyond my imagination. Thru his words, I can deeply feel his support and enthusiasm for us, it is very moving!

Schwarzkopf has been introduced to Taiwan thru THL for 30 more than years. It is difficult to cooperate for so long without trust and performance. From THL’s care and loyalty to Schwarzkopf, we can clearly feel their passion for the business & the brand. THL’s philosophy of the business is a lasting, long term cooperation, not a sales-oriented short term one. In addition to the loyalty and love of the brand, THL is also reassuring because their transparency. Such as expense, statements and any other business information, is fully disclosed! As a local business that has been rooted in Taiwan for decades, yet able to evolve with the times and keep up with the trend of business, that’s why THL is the leader in the Taiwan market. THL is the pride of Taiwan. It is a assuring company with stable staff performance, and always maintain good communication and understanding with cooperating partners, and making me feel admire. So I am at ease to have THL represent our brand.